NVIDIA: Inception

Case Study


NVIDIA are an American multinational technology company. NVIDIA design graphics processing units (GPUs) for the gaming and professional markets, as well as system on a chip units (SoCs) for the mobile computing and automotive market. NVIDIA is focused on four core markets: gaming, professional visualisation, data centres, and auto. NVIDIA is also now focused on artificial intelligence.

Brief: To work with NVIDIA's in house production team to film the London, UK portion of this video (0:49-1:42) and provide production crew and filming equipment.

What We Did

NVIDIA are a large multinational with their own experienced video team in house, so it was very easy to find out their specific needs at our first meeting. This video concerns a worldwide program they run, 'Inception', and to reflect this they needed case studies from around the world. We worked with NVIDIA to help them film the UK portion of the video by providing them with our Growl Films production crew, expertise, and equipment.

The shoot itself was in two main sections, an extensive interview with the London based contributor, and then b-roll footage of their company and employees to visually showcase what they do and their story.


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