UFI Charitable Trust
Improving vocational skills in the UK's workforce by funding digital solutions for vocational learning.
Brief: UFI wanted videos showcasing a selection of the projects they funded to help inspire and encourage their target audience to explore how digital tech can benefit their business. Also, UFI needed the videos to be visually interesting for use on social media channels to help direct traffic towards their website and other social platforms.
What We Did
We shot a series of videos for UFI across the whole of the UK including Dunfermline, Bristol, Grimsby and Portsmouth. We filmed each video with a multi camera crew in order to get all the content needed without disrupting the office and manufacturing space in which we were filming in.
To drive the narrative of each video we conducted short interviews with key stakeholders and project leads as well as the end users such as the young people taking the vocational training. Creativity wise we made sure we kept audience interest but making sure the videos were visually stimulating using techniques such as steady gimbal shots and cinematic slider gear to help add some vibrancy to the shots.